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Waddington Europe freshens up its VSP range of Meat Packaging

Dec 2016. Food and Drink Business Europe cover the newly extended range of Skinpack profiles now available within the Waddington Europe Group

The member companies of Waddington Europe, Holfeld Plastics and Par-Pak Europe, have been designing sustainable packaging solutions, combined for over 80 years.They are leading innovators when it comes to materials technology.

With consumers suggested to spend  three times the amount of time selecting meats compared with any other foodstuffs shelf appeal is a significant factor of choice - skinpacks offer a more natural appearance  - they extend shelf life. To the processor they offer operational efficiencies with direct on-tray packing and to the retailer the ability to optimise on shelf space with horizontal, vertical, shingled or hung displays.

They remove the need for human contact and are an effective barrier to oxygen, maintaining a more natural meat freshness and appearance over a longer period of time

New products are being added all the time - you can download the latest buyers guide HERE

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